Optimizing a website is one of the essential features of content marketing, but SEO Singapore does not lag behind in building up a superb sales funnel for any business. With the constant changing algorithms of one of the most powerful search engine-Google; not every business can be on top by implementing a simple SEO technique.
There are a series of steps to be taken before SEO can be implemented to any website. If not followed it may lead to black listing of that site. To know about those steps and avoid being blacklisted; here are the key points to remember while using SEO techniques.
A keyword is nothing but it is that frequently searched word or phrase associated with your business niche that makes it easy to find your sites. Finding a keyword can be a tough task. There are certain tools which make your work easier, like a list showing the most searched word, but the common mistake one does is the repetitive use of that word. This leads to spamming in terms of a search engine, and your site might land in the black list section. Many agencies also use long-tail keywords; this should be avoided with immediate effect.
Not using title tag and meta tag description
A frequently committed mistake is of ignoring the meta tag description and title tags. An expert’s task is not completed by just finding out the appropriate keyword and optimizing it in a proper manner; there are other tasks too. Most important is the home page, which needs to have a proper ‘title tag’ and a ‘meta-description’. These two things are required by a search engine while crawling and in-turn it helps in improving your site performance.
Ignoring the alt tags
Ignoring the ‘alt’ tag is a very common mistake across companies but this is one mistake which can cost you dearly in the long term. Search bots can’t read images; they can only read the text accompanying the image. So, don’t forget to add ‘alt’ tag to your images if you want great results.
It is easy to see mistakes committed by others but hard to recognize the same mistakes when we commit it ourselves. The above mentioned errors are those which can cause issues frequently.. Try and overcome these flaws and take the next big step to achieve a high rank in the list.